Myth no. 1: It is easy... Everyone does it.
Of course, a lot of people have tried to start a business online, but how many of them actually held on to it and earned a reasonable profit? It is not unusual when you see the estimates that 85-95% of all Internet businesses fail within the first year. An online business is still a business. The beginning could be more affordable than a traditional 'pave-and-mortar', but an online business also has its own challenges and laws.
Myth no. 2: You only have to work a couple hours a day.
How many business owners do you know who work only a few hours a day, especially at the beginning of the adventure? You have to learn a lot in order to build a long term profitable online business. Many hours and hard work are needed for each type of enterprise, even on the web.
Myth no. 3: Build a website and conquer the masses.
Consider this: There are literally billions of sites on the Internet. Your tiny little website must somehow stand out among the rest. This is not an easy task! It is essential that any Internet business owner learns how to compete effectively with the rest of the websites and how to make people really curious and not just those who surf a little continuously, but also those who have a keen interest in your products and services.
Myth no. 4: You can run free!
An Internet business is still a business and every business requires an investment. Online marketing can be much cheaper, but not everything can be done without costs. Even the very foundations of how to register a domain and to promote your site come with costs you have to pay every year.
Myth no. 5: It is quick.
Success is not built overnight and very few earn instant profits. Anyone can create a website and launch a website for the business, but they need time to learn how to attract visitors to their pages and then they can turn them into profitable customers.
The e-mail is certainly a nice tool, but e-mail messages are easy to forget and hard to write. You cannot create a shield between you and the visitors. Even if you do most of your business via e-mail, there will be times when it would be appropriate to talk with someone by phone or even face to face.
Myth no. 7: You have a lot of free time and flexibility.
You could have these things, but only after you have invested time and effort to get your online business to the point where you do not have to monitor it constantly. Realistically, this may take years. Until then, you have to do what most people do when they build a business: learn to make profits and apply the same rules for a long period of time.
Myth no. 8: You make money even when you sleep.
Of course you can make money online even when you sleep, but you must learn how the relevant parts of your business are automated before your online business wins a fixed stream of visitors and profitable customers. Even the most beautiful site with the most incredible products is profoundly useless if people cannot find it.
Myth no. 9: You must follow a guaranteed 'system' to become successful.
There is no such system that can 'guarantee' your success. Not even the very best information in the world can be used unless you use it! You are individuals with particular sets of skills, experience and interests. No 'system' can take care of all the differences.
Myth no. 10: You will make a fortune on the Internet.
Maybe you will. Are you ready to engage upon this adventure?
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